Fix an automation that isn't firing
A checklist for when your flow isn't sending replies.
If a flow isn't responding, work through these in order — one of them is almost always the cause.
- 1Confirm the flow's Status is on.
- 2Check your keyword matches — or enable 'Any keyword'.
- 3Make sure the right post/reel is selected (or 'All posts').
- 4Verify Instagram is connected in Settings → Instagram.
- 5If it worked before and stopped, reconnect Instagram so webhooks re-subscribe.
- 6Remember any cooldown you set won't re-trigger for the same person until the timer resets.
Instagram's 24-hour messaging window matters too — you can only DM someone within 24 hours of their interaction.
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